Moms are getting a lot of (well deserved) attention these days. The follow report further reinforces that Gen X and Gen Y use the internet for different reasons:
The top three activities of Gen Y moms are reading blogs, participating in an online community of moms, and creating and sharing their own video.
In contrast, Gen X moms are less attached to digital media as a whole. They are more likely to engage in task-oriented activities such as shopping online and uploading photos.
The top three online activities of Gen X moms are: using a photo site, rating and reviewing products, and shopping…
The study suggest marketers shift how they target moms online. Have you shifted your tactics yet?
Hat tip to Optiem’s Chief Strategist Clyde Miles.
2 responses so far ↓
1 Jill // Sep 20, 2008 at 7:02 pm
BlogHer got a $5mil infusion of VC from Lifetime and others because of the reach of mommyblogging, even though the BlogHer community goes way beyond that.
2 Shannon Davis // Sep 24, 2008 at 7:12 am
Interesting post…I’m a gen X mom and know hundreds of other gen x moms to don’t fit this mold…many of us have been involved with blogs and social networking sites for more than 8 years.
Leave a Comment