Optimistic Rebel

Jason Falls makes the case for me regarding Paul Fresty’s post on the tension between designing and blogging about design:

Sure, someone will probably jump in the comments and say, “Yes, but if it’s not a provable profit center, then it doesn’t make sense for a business.” Providing your employees with good benefits isn’t a provable profit center but without them, your personnel will be less than desirable. If you don’t provide your customers with a human connection to your brand, your customers will be less than desirable, too…

Sure it’s hard work crafting a post. But if you’re not talking the stuff you’re learning and doing, who will? Sure, some of your customers may be raving fans and it’s a boost to the ego to have someone give you kudos, but who (and how) are your potential customers connecting with your brand?

Social Media And The Hype Cycle | Social Media Explorer