Optimistic Rebel

I suppose if you’re too busy to blog and outsource the writing of it, you’re not going to want to be talkin’ about the weather, but remember blogs are social media and your initial readers are most likely bloggers themselves. It’s much easier to resonate with your readers and keep them coming back by connecting with their humanity. If you have to compete for their attention, use all the approaches you can!

Three keys to corporate blogging success from Meghan:

1. Define your niche carefully so that your expert content will be easy to find when your prospective customers are typing keywords into Google. Work hard to integrate key phrases that will appear again and again on your blog–and which relate specifically to your market niche.
2. You must keep blogging consistently over time before you will see results. Several entries per week are ideal.
3. Stay on topic. Don’t start rambling on about your dog or the kids or the weather.