From Rob Mackay’s post Learning from Scrabulous:
[C]ompanies need to be much more in tune with the increasing number of Gen X and Gen Y moms and dads who live their lives online in ways that much of upper management just doesn’t understand…
Though Rob is talking particular of toy companies (his post is about Hasbro and Scrabulous) the broader implication is that the big changes have taken place in people’s media consumption. Are you changing with them?
1 response so far ↓
1 TimFerris // Aug 16, 2008 at 9:45 pm
…you used to have to turn on before you tuned in; times have changed; the dynamics seem to differ, now that many of us have gone through various programs….
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