Optimistic Rebel

Kraft is smooth as Velveeta, getting foodie/mommie bloggers to blog about their fav recipes.

Kraft is tapping into consumer’s thrifty ways these days, reprising its Velveeta brand with a challenge that uses the cheese to create casseroles for four for under $10.

Five top bloggers have created recipes for casseroles that incorporate Velveeta cheese as an ingredient. The recipes appear online through Nov. 23, where visitors can vote for their favorite.

The bloggers are: Suburban Bliss, Miss Zoot, Confessions of an Apron Queen, My Wooden Spoon and Livin’ With Me!

Very grateful to Adcom’s Vice President of Media Services Loren Chylla for passing along the link.