Optimistic Rebel

I first noticed this product on Woot, when it sold out in like six seconds. One of these days, the Bacon Salt Guys will be a textbook case for social markeing:

Along with a traditional website and blog, Bacon Salt was promoted strongly across social networks. Along with Lefkow’s YouTube account, Bacon Salt created groups on Facebook and MySpace. Thrown into the mix was a Twitter account and even a Zazzle store. The aim was to build viral brand awareness while keeping costs low. None of the accounts I visited had huge numbers, but from what I’m told, they were enough to plant a viral seed. Word of Bacon Salt grew, and within 3 months of launching the product Bacon Salt was popping up in the strangest of places…

Bacon Salt: How two tech guys created a viral food sensation