Optimistic Rebel

Of Joe’s suggestions, this one stands out:

2. Forget about ROI. Social media (when you get there) will be a cost of doing business. Defining ROI with your social media strategy is much easier for a smaller company. You can track people you’ve met through the blog or Twitter and began a business relationship. For larger companies, social media activities are mandatory for getting involved in your customer and prospect conversations. Treat it as just part of having a business. Your customers are talking about you. As a company, you just need to make a decision about whether you want to be part of that conversation or not…

I completely agree, but can companies really not measure the return on their social media investment?

Junta42 blog: Six Key Considerations for Your Social Media Strategy