Independently minded. Advocating/catalyzing creativity. Sounds like fun!
Geoff Cottrill, chief marketing officer for Converse, said “My Drive Thru” ties in comfortably with Converse’s heritage of aligning with the independent minded. “We call them optimistic rebels,” he said. “They’re the core of what our brand stands for — being an advocate and catalyst for creativity…. “
Converse Mines Indie Kids’ IPods, Strikes Santogold - Advertising Age
5 responses so far ↓
1 Megan Kacvinsky // Jul 22, 2008 at 3:04 pm
I’m optimistically looking forward to the rebellion you’re going to bring to the Marketing - Social Networking - Blogosphere!
2 George Nemeth // Jul 22, 2008 at 3:26 pm
Thanks, Megan. Since you have the distinction of being the first commenter, I’ll ask you the 3 standard OR questions:
OptimisticRebels.com readers should prepare for these questions. Pop-quizzes are highly likely.
3 Megan Kacvinsky // Jul 23, 2008 at 3:09 pm
I’m optimistic about pretty much everything, I think being negative takes more energy than looking on the bright side.
My fave way to rebel is to… hrm, must not be much of a rebel because I can’t think of anything. Does leaving my desk messy count?
I owned one pair of Chucks, they were white and they rocked! Wonder where they are now???
4 Boomer Optimistic Rebels? | Optimistic Rebel // Jul 25, 2008 at 4:36 pm
[...] from Generation X, what I see as the Optimistic Rebel Generation. The generation that realizes concerns of privacy and personal info on the web are [...]
5 peter // Jul 26, 2008 at 1:41 pm
“What are you optimistic about?” Just about everything, even though living in Cleveland causes you to do so cautiously.
“What’s a creative, innovative way to rebel?” Working at home at 2PM in your pajamas, eating last night’s Chinese take-out and giving some to the dog while you submit your invoices.
“Did you ever own a pair of Converse Chuck Taylor All-Stars?” Shoulda worn them last night, mate. Like you said, my red ones go with everything because they go with nothing.
Nice blog, my friend…
Leave a Comment