Optimistic Rebel

Per Angela Moore’s suggestion, I’m posting about the big social media merger that didn’t happen.

As an aside, the title of this post is a riff on James Carville’s talking points for Clinton’s ‘92 campaign. Sound familiar?

Back to the reason the merger didn’t happen. Culture. I can’t think of a better reason for calling the whole thing off. Especially when it comes to social media. While it probably seems like a long time on the internets, the practice of social media is a relatively new discipline, driven by… dare I say… optimistic rebels, optimistic about the promise of Web 2.0, rebelling against ineffective traditional methods of mass communication.

Here’s an excerpt from Maggie Fox on the break-up:

It was during this time that Geoff and I both realized that, while similar, our organizations and management styles were very different, and that integration would not be in the best interests of both firms. I have the utmost respect of Geoff and his team, which is why it was so important for us to make this tough decision now rather than later, when the stakes would be so much higher…

You thoughts on the matter?

World’s Largest Social Media Agency? Not this time. | Social Media Group