Thanks to Optiem’s Chief Strategist Clyde Miles for this article from Businessweek:
The older Generation X (aged 29 to 42) also use technology extensively but more when it “intersects with a personal need or fulfils a desire”.
Golvin said the key distinction between Generation X and Y is that Generation X uses technology when it supports a “lifestyle need” whereas tech is “embedded into everything Gen Yers do” making them the first “native online population”.
During the past three months, 69 per cent of Generation Xers have shopped online and 65 per cent used online banking—more than any other group.
And Generation X is increasingly using online and mobile technologies with 21 per cent now reading a blog once per month compared to 15 per cent last year. In addition, 61 per cent of mobile subscribers text compared to 49 per cent in 2007…
Are you marketing tactics in line with your demographics?
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1 What Moms Do Online | Optimistic Rebel // Sep 15, 2008 at 3:10 pm
[...] getting a lot of (well deserved) attention these days. The follow report further reinforces that Gen X and Gen Y use the internet for different reasons: The top three activities of Gen Y moms are reading blogs, participating in an online community of [...]
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