Optimistic Rebel

Here’s a follow up on my post this morning:

A growing preference for social networking, texting and cell phone communication, combined with disenchantment with email proliferation and irrelevance, are starting to impact the effectiveness of permission-based email marketing, new research from JupiterResearch confirms.

The online survey revealed that 44% of email users made at least one online purchase, and 41% made at least one off-line purchase, during the prior 12 months as a result of promotional emails. That might sound good on the surface, but those numbers are considerably lower than 2007, when the respective percentages were 51% and 47%…

MediaPost Publications - Social Networking, Texting, Cell Phones Impact Email Effectiveness - 08/05/2008