Optimistic Rebel

Are you on The Book? LinkedIn? Both? Neither? (I’m on both but probably use the book more often). Max Freiert compares the two:

The most profound difference between Linkedin and Facebook lies in their focus on professional and personal networking (respectively). Looking at the overlap between the two networks, it appears that many people are either separating these two functions, or simply maintaining an identity on both sites…

• Between the two sites, Facebook dominates with an average of 80% of the group using Facebook exclusively.
• 25-44 is the sweet spot for Linkedin with the site attracting more than 20% of both groups. These two age groups were also the most likely to be active on both Linkedin and Facebook, with around 12% of both groups showing overlap.
• 1+1=900%: While the dramatic growth of the segment of users visiting both sites (as well as the growth in Linkedin exclusive visitors) is partially due to site growth, the 900% growth in the percentage of users visiting both sites seems to indicate that these sites are more complimentary than competitive.

Plenty of more info and a couple of useful charts await if you click thru to the link at the bottom of this post.

Which site aligns with the demographics your trying to reach? Is your message more social then professional?

Facebook vs. Linkedin - Network, Socialize, Be Professional?