Optimistic Rebel

Kraft is smooth as Velveeta, getting foodie/mommie bloggers to blog about their fav recipes.
Kraft is tapping into consumer’s thrifty ways these days, reprising its Velveeta brand with a challenge that uses the cheese to create casseroles for four for under $10.
Five top bloggers have created recipes for casseroles that incorporate Velveeta cheese as an ingredient. [...]

[Read more →]

Moms are getting a lot of (well deserved) attention these days. The follow report further reinforces that Gen X and Gen Y use the internet for different reasons:
The top three activities of Gen Y moms are reading blogs, participating in an online community of moms, and creating and sharing their own video.
In contrast, Gen X [...]

[Read more →]

Interesting note from Peter Shankman in today’s Help A Reporter:
A quick note - Yesterday, two members were banned for adding reporters to email lists to promote their products without being asked. Here’s my question - Seeing how HARO is built entirely on trust and the concept of a “family,” (as opposed to the other service [...]

[Read more →]

I’m posting this excerpt because of the significant amount of money Frank Warren/PostSecret raised. Granted, the amount of traffic the site receives is greater then most (Compete.com pegs it at 84K unique visitors a month), but that’s not the point.
Imagine if you could build that sort of community and engage them to take some sort [...]

[Read more →]

I suppose if you’re too busy to blog and outsource the writing of it, you’re not going to want to be talkin’ about the weather, but remember blogs are social media and your initial readers are most likely bloggers themselves. It’s much easier to resonate with your readers and keep them coming back by connecting [...]

[Read more →]