Optimistic Rebel

Of Joe’s suggestions, this one stands out:
2. Forget about ROI. Social media (when you get there) will be a cost of doing business. Defining ROI with your social media strategy is much easier for a smaller company. You can track people you’ve met through the blog or Twitter and began a business relationship. For larger [...]

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Will this election be any different? Will Gen Y actually get out the vote?
Now that many members of Gen Y are of voting age, their sheer numbers can no longer be ignored by politicians. The biggest generation since the baby boomers, Gen Y has been poorly characterized by some as lazy, unfocused, and self-centered - [...]

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Per Angela Moore’s suggestion, I’m posting about the big social media merger that didn’t happen.
As an aside, the title of this post is a riff on James Carville’s talking points for Clinton’s ‘92 campaign. Sound familiar?
Back to the reason the merger didn’t happen. Culture. I can’t think of a better reason for calling the whole [...]

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I’m posting this excerpt because of the significant amount of money Frank Warren/PostSecret raised. Granted, the amount of traffic the site receives is greater then most (Compete.com pegs it at 84K unique visitors a month), but that’s not the point.
Imagine if you could build that sort of community and engage them to take some sort [...]

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I suppose if you’re too busy to blog and outsource the writing of it, you’re not going to want to be talkin’ about the weather, but remember blogs are social media and your initial readers are most likely bloggers themselves. It’s much easier to resonate with your readers and keep them coming back by connecting [...]

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Here’s a follow up on my post this morning:
A growing preference for social networking, texting and cell phone communication, combined with disenchantment with email proliferation and irrelevance, are starting to impact the effectiveness of permission-based email marketing, new research from JupiterResearch confirms.
The online survey revealed that 44% of email users made at least one online [...]

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So apparently for me, part of the Optimistic Rebel blog is exploring the contradiction in things—as in how can one be optimistic and rebellious at the same time. So this post by Jeff Pulver on e-mail Marketing Mistakes to Avoid in a Web 2.0 World caught my eye.
While I totally agree with his suggestions, I’m [...]

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Marta Kagan’s blog also has a chuck taylor header banner. Below is a presentation explaining social media:
What The F**K is Social Media?

view presentation (tags: socialmediamarketing marketing web2.0 socialmedia)

SHARETHIS.addEntry({ title: “What the Bleep is Social Media?”, url: “http://www.optimisticrebel.com/what-the-bleep-is-social-media” });

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