Optimistic Rebel

Nice article from Sarah Morgan:
It’s becoming accepted that Boomers are (cautiously) going online for health information - but now over 50% of people 13-24 are looking online for health information . Which is great news for pharma: you can reach more age groups now…
So you’d think pharma would be all over social media. It’s cheap [...]

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The power of Kami Huyse’s model is its simplicity:
The first time I wrote about a three-step process for organizations to participate in social media was in February of 2007.
While my thinking on how it works has gotten much more complex over time, it still is a simple framework by which a company can start think [...]

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Over on FastCompany.tv, The Congressman from Youngstown, OH is scobleized.

SHARETHIS.addEntry({ title: “Scoble interviews Congressman Tim Ryan about Twitter”, url: “http://www.optimisticrebel.com/scoble-interviews-congressman-tim-ryan-about-twitter” });

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Apparently, Boomers don’t want to blog, be part of social networks, play games online, or listen to podcasts. The reasons:

47 % cited concerns over privacy and having personal information on the web
39 % said they are too busy
32% said they do not see the benefit of spending time social networking

I’m from Generation X, what I [...]

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Doubtful. Replacing voting with mysterious algorithms probably won’t do it for the digg generation
Propeller, AOL’s Digg-like news site, launches version 2.0 later this morning. The site sports a new design and logo and now has a mascot - described as “part professor, part citizen journalist” (see image below).
But the biggest feature change is the removal [...]

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