Optimistic Rebel

Marketing. Social Networking. Blogging.

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Entries Tagged as 'Optimism'

Gen Y GotV?

August 28th, 2008 · No Comments · Demographics, Optimism, Social Media

Will this election be any different? Will Gen Y actually get out the vote?
Now that many members of Gen Y are of voting age, their sheer numbers can no longer be ignored by politicians. The biggest generation since the baby boomers, Gen Y has been poorly characterized by some as lazy, unfocused, and self-centered - [...]

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Social Media/Social Change

August 19th, 2008 · 1 Comment · Optimism, Social Media, Tactics

I’m posting this excerpt because of the significant amount of money Frank Warren/PostSecret raised. Granted, the amount of traffic the site receives is greater then most (Compete.com pegs it at 84K unique visitors a month), but that’s not the point.
Imagine if you could build that sort of community and engage them to take some sort [...]

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Encourage others

July 29th, 2008 · No Comments · Optimism

I received this in an email, but am adding Jon’s blog to my reader:
Too often we think it’s our role to inject a dose of “reality” into someone’s life. We think it’s our job to protect people from the pain of failure and defeat. We think we must point out how bad the economy [...]

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The fall of customer service and the rise of social network good neighbors

July 28th, 2008 · No Comments · Branding, Optimism, Twitter

This story via Amy Gahran on Twitter:
sarahdopp: Grandma’s dying. I need a flight from SFO or OAK to BOS or MHT *right now*. Cant find anything that lands before 6am tomorrow. Can you? Help
I was flooded with messages. More sites to check, tips on how to approach and talk to airlines at the last minute, [...]

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Boomer Optimistic Rebels?

July 25th, 2008 · 12 Comments · Blogging, Optimism, Optimistic Rebels, Rebels, Social Networking

Apparently, Boomers don’t want to blog, be part of social networks, play games online, or listen to podcasts. The reasons:

47 % cited concerns over privacy and having personal information on the web
39 % said they are too busy
32% said they do not see the benefit of spending time social networking

I’m from Generation X, what I [...]

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At the core, we’re optimistic rebels

July 18th, 2008 · 5 Comments · Optimism, Rebels

Independently minded. Advocating/catalyzing creativity. Sounds like fun!
Geoff Cottrill, chief marketing officer for Converse, said “My Drive Thru” ties in comfortably with Converse’s heritage of aligning with the independent minded. “We call them optimistic rebels,” he said. “They’re the core of what our brand stands for — being an advocate and catalyst for creativity…. “
Converse Mines [...]

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