Optimistic Rebel

Moms are getting a lot of (well deserved) attention these days. The follow report further reinforces that Gen X and Gen Y use the internet for different reasons:
The top three activities of Gen Y moms are reading blogs, participating in an online community of moms, and creating and sharing their own video.
In contrast, Gen X [...]

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Will this election be any different? Will Gen Y actually get out the vote?
Now that many members of Gen Y are of voting age, their sheer numbers can no longer be ignored by politicians. The biggest generation since the baby boomers, Gen Y has been poorly characterized by some as lazy, unfocused, and self-centered - [...]

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So apparently for me, part of the Optimistic Rebel blog is exploring the contradiction in things—as in how can one be optimistic and rebellious at the same time. So this post by Jeff Pulver on e-mail Marketing Mistakes to Avoid in a Web 2.0 World caught my eye.
While I totally agree with his suggestions, I’m [...]

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But do they buy online? What about research new brands? From MarketingVOX:
The study [identifies] three traits that characterize the shopping and spending patterns of Boomers, and it coined terms to describe them: “Promiscuous Purchasers,” “Free-Agent Shoppers,” and “Savvy Switchers.”
Promiscuous Purchasers: Boomers buy for themselves and for others of different generations. They spend more than three [...]

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Thanks to Optiem’s Chief Strategist Clyde Miles for this article from Businessweek:
The older Generation X (aged 29 to 42) also use technology extensively but more when it “intersects with a personal need or fulfils a desire”.
Golvin said the key distinction between Generation X and Y is that Generation X uses technology when it supports a [...]

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Jon Stewart talks with Bill Bishop, author of “The Big Sort”. My favorite quote “Politics is not about issues today, it’s about lifestyle.”

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