Optimistic Rebel

Kraft is smooth as Velveeta, getting foodie/mommie bloggers to blog about their fav recipes.
Kraft is tapping into consumer’s thrifty ways these days, reprising its Velveeta brand with a challenge that uses the cheese to create casseroles for four for under $10.
Five top bloggers have created recipes for casseroles that incorporate Velveeta cheese as an ingredient. [...]

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Jason Falls makes the case for me regarding Paul Fresty’s post on the tension between designing and blogging about design:
Sure, someone will probably jump in the comments and say, “Yes, but if it’s not a provable profit center, then it doesn’t make sense for a business.” Providing your employees with good benefits isn’t a provable [...]

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I suppose if you’re too busy to blog and outsource the writing of it, you’re not going to want to be talkin’ about the weather, but remember blogs are social media and your initial readers are most likely bloggers themselves. It’s much easier to resonate with your readers and keep them coming back by connecting [...]

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My experience supports this premise written about by Ben McConnell and Jackie Huba in their book Citizen Marketers—roughly 1% of your site visitors will create content within a democratized community.
I know what you’re thinking: “1%?! You’ve got to be kidding me! I’m not going to waste my time…”
Well, don’t miss the section I’ve highlighted [...]

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So apparently for me, part of the Optimistic Rebel blog is exploring the contradiction in things—as in how can one be optimistic and rebellious at the same time. So this post by Jeff Pulver on e-mail Marketing Mistakes to Avoid in a Web 2.0 World caught my eye.
While I totally agree with his suggestions, I’m [...]

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I canceled my subscription to my city’s daily a couple of years ago when they started cutting the local news, and non-local news was mostly re-hashed stuff I’d read on the web news sites the day before (some of which appeared on blogs or microblogs [twitter] before that):
As their print circulation falls, big metro dailies [...]

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A great quote from Joe Pulizzi. Make sure you click thru to the 10 Questions after you read this excerpt:
Some businesses aren’t ready to commit resources or change their culture (full transparency) to adapt to a blog. That’s okay. But all businesses must understand the power of blogging. Your brand is what [...]

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Apparently, Boomers don’t want to blog, be part of social networks, play games online, or listen to podcasts. The reasons:

47 % cited concerns over privacy and having personal information on the web
39 % said they are too busy
32% said they do not see the benefit of spending time social networking

I’m from Generation X, what I [...]

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Fundamentally, blogging is writing. A good blog is well written and good writing takes practice. Some advice from a master:
The most damning revelation you can make about yourself is that you do not know what is interesting and what is not. Don’t you yourself like or dislike writers mainly for what they choose to show [...]

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I intentionally promoted the launch of Optimistic Rebel to my twitter friends only. I wanted to get a sense of the importance of it. Surprised and pleased that 42% of all traffic (which was pretty decent for a launch) were referrals from Twitter.com. Wonder how that will hold up over time?
Do you have analytics [...]

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