Nice article from Sarah Morgan:
It’s becoming accepted that Boomers are (cautiously) going online for health information - but now over 50% of people 13-24 are looking online for health information . Which is great news for pharma: you can reach more age groups now…
So you’d think pharma would be all over social media. It’s cheap and it’s targeted. And, quoting the fabulous B.L. Ochman : We’re in a recession. You need to play like every move counts . Scrips are dropping . Budgets are slashed. It just makes sense…
3 responses so far ↓
1 BL Ochman // Oct 29, 2008 at 8:43 pm
Pharma reached me today allright. But probably not the way they intended.
I went to a Dr today who told me he can barely use email and suggested that i need to have faith in drs. My response: I’m here for science, not faith. He told me the drug he prescribed wouldn’t interact with my other medication. I went home and looked up manufacturer’s package insert, saw the side effects, saw that it was incompatible with something I already take, and tore up the prescription.
2 Tom Hitchcock // Oct 30, 2008 at 12:09 pm
Please post a link to the article. Thanks.
3 George Nemeth // Nov 3, 2008 at 11:33 am
My bad. Thanks for catching that Tom.
Leave a Comment