Optimistic Rebel

A great quote from Joe Pulizzi. Make sure you click thru to the 10 Questions after you read this excerpt:

Some businesses aren’t ready to commit resources or change their culture (full transparency) to adapt to a blog. That’s okay. But all businesses must understand the power of blogging. Your brand is what people read about and talk about online. You have to decide if you want to be a part of shaping that conversation around your brand.

Junta42 blog: 10 Questions to Ask Before You Blog