Getting beyond the traditional:
Regardless of the pedigree - public relations, corporate communications, marketing, customer service, research, etc. - today’s social media task masters are probably still operating from the traditional corporate mindset or training. First, you define your audience and your goals and objectives. Then you develop talking points to convince that audience to complete the action that fulfills the goals or objectives. Then you measure, report; rinse, repeat.The problem is that social media is an environment that scoffs at the traditional. Talking points are about as useful in a social media campaign as a nail gun in a balloon store. You’re just gonna piss everybody off…
via The Key To Developing A Social Media Strategy | Social Media Explorer.